Let’s be honest: when you're starting something from scratch, there's never enough time or money. You’ve got a product to build, a pitch deck to polish, maybe a few sleepless nights under your belt — and then someone reminds you, “Hey, we need a website.”
Right.
Hiring a developer? Too expensive (for now).
Learning to code? Who has time?
So what’s the alternative?
Well, in 2025, there are a bunch of platforms that let you put together a website—quickly, beautifully, and without touching code. I’ve used some of these tools myself (and messed up with a few), so this isn’t some generic list you’ll find reworded from a software roundup.
Let’s go over the ones that are actually worth your time — depending on what kind of startup you’re building.
1. Wix – Fast, Flexible, and Surprisingly Capable
If you’ve ever opened PowerPoint and dragged stuff around a slide, you’ll get Wix. It’s ridiculously easy to use. You pick a template, drag sections where you want them, drop in your text and images, and bam — website.
What I like:
You can mess with the layout however you want.
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Tons of templates to get started.
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Decent tools for blogging, bookings, even online stores.
What to watch out for:
Too much freedom can make your site feel chaotic if you’re not careful.
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Switching templates halfway through? Good luck. You’ll have to rebuild.
Perfect for: solo founders, local businesses, early MVPs that need a fast online presence.
2. Squarespace – Clean, Polished, and Zero Headache
Squarespace feels like that friend who shows up to brunch in a perfectly tailored outfit and doesn’t even try. It’s classy, it’s smooth, and it doesn’t let you make design mistakes.
Everything stays aligned. Fonts look sharp. It’s like the website version of Apple.
Where it shines:
Really nice templates (honestly some of the best).
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Built-in tools for blogging, email campaigns, even online stores.
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Doesn’t overwhelm you with too many options.
Where it stumbles:
Not as flexible as Wix.
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If you want total control over layout, you might feel boxed in.
Best for: creative startups, personal brands, small product launches, portfolios.
3. Webflow – For the Detail-Oriented Control Freak (No Offense)
Look, Webflow isn’t for everyone. But if you’ve got an eye for design and want a site that feels custom-built (without paying a developer), this is where it gets interesting.
You don’t drag blocks around like in Wix. Instead, you’re working more like a designer — choosing layout systems, setting up animations, controlling how things behave on scroll, etc.
Why it's awesome:
You can make your site look like exactly what you imagined.
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Add animations, transitions, interactions.
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It has a CMS built-in, so you can manage content dynamically (like blog posts, projects, etc.).
Why it’s a challenge:
It takes time to learn. Not a weekend project.
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You will watch a few tutorials. Probably more than a few.
Use it if: you’re building a SaaS site, need custom landing pages, or want serious visual polish.
4. Shopify – For Startups That Sell Stuff
If your startup revolves around selling anything—clothes, tech gadgets, digital downloads, subscriptions—Shopify is where you go.
This isn’t a website builder with a store on the side. It’s an e-commerce engine that happens to make pretty websites.
What’s great:
Handles products, payments, shipping, taxes… all of it.
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Tons of apps to expand what your store can do.
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Beautiful, mobile-ready themes.
What’s not:
Not built for content-first sites. If your site is mostly text, blog posts, or visuals, it’s not ideal.
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Some useful features are locked behind plugins or paid apps.
Best for: e-commerce startups, DTC brands, anyone selling physical or digital goods.
5. Carrd – Tiny, Fast, and Gets the Job Done
Carrd isn’t a full-fledged website builder — and that’s kind of the point. If you’re trying to validate an idea, build a quick landing page, or collect emails while you build the product… Carrd’s your best friend.
You won’t spend hours designing. It’s not built for that. But you’ll have something clean and functional up in less than an hour.
Why I love it:
Dead simple to use.
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Clean, responsive design.
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Dirt cheap — like $19/year cheap.
Not for:
Complex sites with multiple pages.
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Content-heavy blogs or full product showcases.
Great for: MVPs, waitlists, event pages, simple personal bios.
6. WordPress + Elementor – The OG Combo That Still Works
WordPress has been around forever, and it’s still incredibly powerful — especially if you pair it with a visual builder like Elementor.
With this combo, you can drag and drop your site together like with Wix, but you’re doing it on a platform that can scale. Want a blog? A help center? A multilingual site? A members-only section? WordPress can do it.
What’s great:
You own your content and hosting.
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Massive plugin library for… everything.
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Fully customizable if you ever decide to hire a dev later.
What’s a pain:
Slightly more setup: you need to find a host, install plugins, and maintain things.
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Updates and backups are on you (unless you get managed hosting).
Use this if: you’re building something serious that might grow into a content hub, a SaaS business, or anything beyond a single page.
7. Leadpages – Built to Capture Leads, Period
Leadpages isn’t trying to be a full website platform. It’s focused on one thing: getting people to give you their email.
If you’re running ads, launching a webinar, or testing an idea — it’s built to convert.
Why it works:
Templates optimized for conversion (with real data).
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Built-in A/B testing.
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Integrates easily with email tools like Mailchimp or ConvertKit.
Why it’s limited:
Not meant for blogs or full-feature sites.
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Monthly cost can feel high if you’re just dabbling.
Best for: marketing-heavy startups, early validation, growth campaigns.
So... Which One Should You Actually Use?
Depends on what you’re building and where you’re at:
Just need a landing page? Use Carrd or Leadpages.
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Want a real site with blog, product, or booking tools? Wix or Squarespace.
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Looking for pixel-perfect design control? Webflow (if you have time to learn it).
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Selling stuff? Shopify.
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Want full control and future flexibility? WordPress + Elementor.
Truth is, any of these tools can get the job done — the key is picking one and just getting started.
Don’t overthink it. Done is better than perfect. Launch the site, get feedback, improve over time. You can always rebuild or migrate later.
A Few Closing Thoughts
Here’s what I’ve learned the hard way:
Keep it simple at the beginning. Don’t waste a week tweaking your footer when you don’t even have a customer yet.
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Use your real content. Don’t launch with lorem ipsum. Put in your voice, your photos, your value prop.
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Speed > fancy animations. Nobody cares if your logo does a backflip on scroll. They want to know what you do and why it matters.
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Launch fast, iterate later. Your first version won’t be perfect. That’s fine. Just get it out there.
At the end of the day, your website is a tool. It’s not the product—it’s the handshake. Make it clear, make it useful, and move on to the next big thing.
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